In 2019, Amazon's total annual revenue stood at $280.5 billion, and it is expected to grow again in 2020, some estimates predict to $334.7 billion. So how do they keep doing it?
Digital marketing is on the rise across the world with advancements in data, technology, AI and analytics and with that comes new opportunities in different cities
Digital advertising is one of the most powerful and most popular methods of reaching consumers and driving business results.
Google ‘SEO’ and you’ll find a multitude of technical tips on how to improve your website’s search ranking. But you won’t often find much about how your mailing list can help too.
When asked what degree I have to be in digital marketing, I get very confused looks when I tell them that not only do I not have a marketing degree, I actually have two degrees in journalism.
Customer loyalty is changing but achieving it is not impossible, if brands approach it in the right way.
The circumstances of negotiation occur when two parties or groups of individuals disagree on the solution for a problem or the goal for a project or contract.
In today’s scenario, where new startups are cropping up every week, the role of marketing has become ever so important.
Artificial Intelligence and digital marketing are beginning to go hand in hand.
Content marketing continues to be a go-to marketing strategy and, as more brands are enthusiastically embracing the idea of storytelling and content creation, the competitive landscape is quickly changing.
To gain these top positions, you need to carefully create content that your prospective clients want to read.
In recent years, companies have turned to social media and content marketing as powerful tools to gain a broader and more engaged audience.
Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal.
Before getting into how to make better use of your PPC budget, it’s important to understand a very simple concept behind adwords. Adwords is a sales channel. This implies that the primary reason you use adwords is to sell your products and services and make profit.
For a long time, the high ROI of digital advertising has been able to distract businesses from the massive waste involved. But that’s changing fast as advertisers are demanding more transparency, seeking to reclaim their lost budgets.
This will continue to happen every year at a faster pace. That said, the goal of marketing -- and digital marketing, in particular -- has always been the same: getting and keeping your audience's attention. The only changes that will continue occurring are where the attention goes, and that's what you need to be leveraging.
Instagram has now surpassed the 1 billion user mark so it has undoubtedly become a crucial marketing channel for businesses to consider.
As 2019 approaches, there could be a dramatic shift in the digital marketing scene which encompasses SEO, social media, content marketing and more.
Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire.
No any website can stand without a strong technical SEO. It is the structure of any website.
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won't work for you this year.
In order to improve your Instagram marketing, you need to increase your following on a steady and consistent basis. After all, the more people that come in contact with your brand and follow you on Instagram, the larger your audience is that you can potentially reach every time you post.
Digital marketing is growing by leaps and bounds and is a boon for businesses, as it generates enticing results in a short amount of time.
Digital marketing, like every other form of marketing, is in constant change. The days of leaning on print magazines or billboards for business advertisements, thinking they alone could generate enough buyers for a company to be successful, are gone.
SEM and SEO are unique elements of search marketing. But when you compare SEM vs. SEO, you’ll find that they have both similarities that overlap and differences that separate them.
Search optimization is an essential marketing strategy for brands trying to attract attention, drive website traffic, and grow their business.
We live in the digital age where online reputation is essential to one’s success. If you want to succeed in your business, a good standing can help you get more conversions, online visibility, and earn more brand trust.
Instagram is an internet service, thus connected to the whole world. If you are trying to reach a european market, an asian one or even if you have different time zones in your own country, mind the hours difference.
How do you select the right agency for your project?
It is inevitable every business needs digital presence. According to Google that companies using digital marketing strategies have 2.8 times better revenue growth expectancy.
what exactly is the best way to capture the time, interest and attention of your audience on the worlds largest network ?
SEO is a fast evolving domain in the IT industry. What was relevant and effective yesterday as a proven SEO strategy no more holds good today.
Many companies never pursue a particular strategy and idea in digital marketing. This is one of the familiar topics in digital marketing that cause does not achieve the desired goals.
Brand loyalty requires brands to really dive into the main parameters that determine consumer behavior, establish trust, and best relate to their (the consumer’s) needs and preferences.
When we think about ways to improve and refine and improve our content marketing strategy, we probably don’t think about the field of neuroscience.
Sale, marketing and advertising channels extend and increasing customers loyalty is the priorities of marketers in various industries.
The target market search and analyze is vital in each marketing process. Your value proposition provided to customers can promote your place in B2B and B2C markets which you are active in that.
Email marketing campaign are a great way to increase leads for small and mid-sized companies.
At first glance, marketing and advertising seem to be different terms to describe product or services. But they have a common goal!
By studying the marketing plan of many companies in the digital era, there are similar cases that indicate the integrity and coherence of most marketing plans.
Many managers and marketing and advertising experts believe that investing in SEO wastes the company's financial resources and reduces capital return of this strategy!
Social media marketing has become one of the most important and functional digital marketing strategies.
Digital marketing makes it easy for every brand and business to grow in the online environment, and a-club of potential fans can be formed using its strategies at a low cost.
The scoring and SEO structure in Google has changed over the years and is constantly being developed and rebuilt.