What to consider in the marketing plan?

By studying the marketing plan of many companies in the digital era, there are similar cases that indicate the integrity and coherence of most marketing plans. For example, content marketing is one of the main elements of digital marketing, which is considered in over 93% of major brand marketing program. The important thing is how to formulate and implement each part of the plan, which is different in terms of the status, identity and products of each company. 

Here are some of the things that you need to consider in your marketing plan:


1. Target: What are you looking for?
Each marketing campaign should be designed and implemented based on a specific purpose in order to measure its success in a given time period. After determining the target, you must identify the parameters that are involved in the success of the program. For example, if your goal is to increase the conversion rate by 50% over the next 6 months, you must specify the conversion type! Conversion can be the amount of direct sales or the number of registrations on the site. Then you can measure their success rate.


2 Planning: Do you have a specific plan?
Marketing plan is the main part of your plan; this plan will determine how and when your plan is implemented. This plan should determine your direction and make it easy for you to achieve your goals. Moreover, your plan must have variability and changeability properties with regard to new social trends fit your target market; otherwise, its performance and efficiency will be reduced.


3. Target Market: Who are your main audience?
Your goals and plans are now outlined and the next need is to determine the target market and attract it. The target market should be determined and segregated according to specific criteria so that the implementation of intended advertising and marketing plans for each sector is possible. This is a challenge that is present in most marketing plans and it rarely happens that a program covers your entire target market. The segmentation of the target market in the first phase can be made according to geographical, ethical, psychological and demographic considerations.


4. Access: How to access the target market?
So far, your target group has been identified and you know what you want to achieve. At this point, you need to focus on identifying and building platforms that will attract more customers and enter them into the sales cycle. For example, one of the strategies that you can use in your marketing plan is to produce and release relevant content for your audience. Of course, you can increase the efficiency of the plan by integrating several different strategies. Content marketing is one of the important strategies in the marketing plan that attracts, maintains and develops the market. Initially, you need to analyze the behavior of your audience so that thorough identifying their interests and desires make the content relevant. You can also offer better plans for producing and releasing content by observing and analyzing the content released in the site and the social media of competitors. 

5. Implementation
Keep in mind that no marketing plan can achieve a high level of success in the short run and requires more time and effort to run, analyze and upgrade it. If you want to develop and implement your first marketing plan, we suggest that you evaluate the performance and feedback by conducting tests so as to measure the effectiveness of each strategy. Some platforms allow you to conduct tests to record the behavior of the audience and improve the performance of your campaign.


you can design and implement a more targeted marketing plan for the coming year by reviewing and implementing the above.