Familiarity of the company’s executive personnel and staff with principles and standards of digital marketing can facilitate the implementation of marketing programs and provides conditions for better online interaction with customers and audience.
Digital marketing courses as a short-term workshops are held for company's personnel so that they become familiar with methodology and strategies. These online workshops, commensurate with the needs of each company in the marketing process, are held in the following areas:
1. Defining digital marketing, strategies and measurement tools
2. Website design and development in line with digital marketing
3. Website optimization fundamentals on Google/ analysis and measurement of website rank on Google
4. Define marketing/ provide and release content appropriate for the website in social media
5. Marketing and activity in social media /creating accounts, planning and activities in the media
6. Defining e-mail marketing /measurement and analysis systems
