3 Main Foundation of Social Media Marketing

Social media marketing has become one of the most important and functional digital marketing strategies. Currently, most companies and brands work on a wide range of social media such as Facebook, Twitter and Instagram, and release their photos and content in order to develop the market through social media. Each of these media has many potential benefits that rarely turn into actual situations. This costs a lot of time and money without adequate productivity gains from the media advantages.
Capital return in this strategy is one of the important issues and concerns that most companies face and should be fully evaluated. Perhaps getting hundreds of likes and thousands of followers in the media is good, but as long as there is no capital return, social media as an online marketing platform does not yield sufficient results.
As a starting point, you must first define the plans and goals of this strategy to implement the executive process of social media marketing in line with other plans and brand objectives. 

Here we introduce three basic elements of working with social media so that you can identify your roadmap and have a better interaction with audience in the media:


1. Who is your audience?
One of the most common problems that the social media marketing does not yield the desired outcome is not researching your audience and media that you choose for your business. The main idea is to participate in the media such as Facebook and LinkedIn that have many users. However, the introduction businesses in the media is good, but good activity in media where your audience are not present is only a waste of time and cost. Understanding the audience, their behavior and the media they use is the key to use this strategy, and insufficient knowledge and understanding makes it harder for you to access them. 
Where do you start? 
There are many ways to know their contacts, interests, needs and desires, but there are some simple methods that make it easier. The first reference you can use is Google Analytics.
While most hosting companies enable viewing website traffic through social media, this data is usually not as accurate and precise as that of the Google Analytics! This platform provides you with a complete list of social media and the amount of traffic each site creates in your site. By viewing and analyzing these reports, you can choose the media that bring you the most return, and to spend your time and money on a better and more coherent presence. 

2. What do you want to tell your audience?
You usually see brands that release quotes of their contacts as well as inspirational tips (about lifestyle and business) and their behavioral patterns in social media. On the other hand, there are companies and brands that release articles that are not in line with their identity and brand structure, and their goal is to build new connections in social media. The main objective of the presence in social media and social media marketing is to create and development a community of fans so that by exhibiting their business and the reason of their presence in the media, attract more audience and turn them into loyal customers.
For better implementation of the plan, you'd better use the simple and effective method provided by James Collins Academy. through using this system, you can easily display a clear image of your brand to your audience. 
You must first correctly identify your product or service, then explain 5 reasons why your goods or services are useful to your audience. Start by asking the question why your product or service is important? Repeat this process five times.
In the end, you can identify your business and the role that your customers play. When you have a specific goal, you decide which material you want to offer, and what to share with your audience. Refusing to do this and posting content that does not match your goals and existence may harm your brand and identity. 

3. What do you want your contacts to do? 
This is a complicated issue that should be addressed in any marketing plan! What do you expect people to do after viewing your content? If your content is not appealing to them, do not click on it or register in your pages in the media, then you should optimize your strategy. 
Setting goals in this strategy is very important. Here, the key is capital return that social media marketing will bring about compared to other marketing plans. Specify your criteria for starting activity and marketing on social media and then start. If the goal of your campaign is sales increase, you should calculate the clicks, the amount of sales, and the conversion rate (customers who have become familiar with through the media). If your campaign goal is to increase the loyalty of current customers, then you need to measure their return, tendencies and feelings about your brand. 
If the goal of the campaign is to raise awareness of the brand, you should measure fans increase rate, the amount of sharing, and the number of likes and new members. Basically one of the above issues are considered in all social media marketing plans. Moreover, there are many other things that you can measure in each campaign. The mentioned issues are the most important elements to be addressed.