3359|
2018/06/24|
Marketing
The successful marketer in new era have adjust its knowledge and experience with day changes. Using novel technologies and approaches, make facilitate the promotion of the brand’s fame and name and it makes reduce the exorbitant cost of some old marketing and advertising method. Merge this method with marketing basic principle can help your goals advancement and increase your brand dynamics.
We mention some of the ways that have an affect on companies marketing plan success:
1. The target market search and analyze is vital in each marketing process. Your value proposition provided to customers can promote your place in B2B and B2C markets which you are active in that. First, start with searching on your main target market to have a possibility to define strategic decisions and dynamics that fits your brand image for products development, pricing, designing and creative attitude. Due to the web base technology and Digital Marketing are prepared the possibility of brand’s name development in foreign markets or wider range for many small and medium business in Iran. But, initially, it has to prepare accurate persona of target market and the analyzing of the demands and needs.
2. Website and Digital Marketing strategies are growing rapidly and have convert to one of the main pillars in the marketing program.
Easy searching, analyzing and brands and products comparison are led many companies to pay much attention to website and online platforms updating and developing to attract more audiences through digital strategies. In order to set up and develop a site, you can use ready-made platforms that are available or as for the needed features and your branding take action on specific website design and become sure your website will implement and design in accordance with the website optimization standard and the new Google’s algorithms.
3. Social Media Marketing is one of the practical Digital Marketing strategies that can bring closer the potential customers to the sales cycle . The benefits of Social Media Marketing are increase brand awareness, developing viral by customers and other Social Media’s members. Every one can searching your good and services easily and have a conversation in Social Media. Some of the popular social in Iran’s market are Instagram, Facebook, LinkedIn and twitter and you can increase the return on investment and attract more audience by evaluation and analyzation of the audience behaviour. Most Social Media give you the targeted advertising possibility and analyzing that, When your customers or contacts attract by this strategy, use other strategies like Email Marketing to increase the conversion rate.
4. Email Marketing and automation marketing are create a revolution in B2B and B2C sales cycle. In this system it will be possible for you to introduce the products and special promotions to the audiences and with programming and accurate analyzing their move, convert them to the loyal customers. In this process, with sending purposeful emails and implement the campaigns in order to keep and attract, scoring and run tests on contacts, you set up smart filtering to analyze the primary audience and final target market. Social Media is a good solution for increasing brand’s awareness but it doesn’t have enough power to enter them to sales cycle. Pay attention to the practical experience and deign style in Email Marketing plan and Automation Marketing, most audiences are read and interact with you by mobile platforms.
5. Both branding and practical experience are a innovative and strategic ways in marketing plan. Be sure that your attends in branding field will implement in that market with purposeful analyzing, fits with the target market and your stacking. Create a appropriate harmony between colours, logo and other visual and communicational elements with audiences and create a coherence and integrity between Website, Packing, Sales Literature, Factors, Videos and every internal and external communication, creating a strange character for brand, it makes a coherent structure in communication.
