The scoring and SEO structure in Google has changed over the years and is constantly being developed and rebuilt. This has made some of the old SEO methods obsolete and lose their priority. But some of the basics are still considered as major SEO methods in Google, which any programer is bound to follow.
Below are seven techniques that can play an important role in SEO:
The page title and how it is written is still an important factor in SEO. All pages of the site should use specified and distinctive titles. For example, if you want to write a story about a place in Tehran and release it in your blog, it is better to use the words containing Tehran in page title such as "Tehran's best entertainment destination". In this case, when Someone in Google searches for places of interest in Tehran, you will have a greater chance of being displayed in the first page.
Most programmers and site designers forget to use the description tag, which is part of the page structure, on all pages. Here you can use the keywords along with a brief description of the page text. This description helps Google get information about the subject and content of that page. Users will also be able to view the page's description and click on it after searching in Google and displaying websites.
In all pages you must specify the keywords that fit that page. These words should be determine with regard to your audience and how they are searched and used correctly in your page's text. When designing management panel, it is best to iclude the possibility of inserting page title, description tag and keywords in each new page you create.
The structure of addressing the pages of the site is another important factor of SEO in Google. This structure is especially important for Google, and searches for site pages are made easier by Google's robots (spiders), and if you use keywords at the site's URLs, they will get better results.
When writing the content of a site, it's best to separate them in regular paragraphs. this makes it easier to read the material. You can also include distinct titles for each paragraph so that the user is aware of the subject of that paragraph. Then, prioritize them with titles tag (H1, H2, H3) by order of importance. However, H1 tag can only be used once on a page and is usually assigned as the main page.
The number of keywords in pages and how they are used will greatly influence the SEO. You must correctly use your keywords in website texts, titles and page description. But their excessive use may an opposite result and prevent crawling of Google's spiders in the pages of the site.
Using photos along with your texts can enhance the attractiveness and beauty of your pages. These photos can also help website SEO. By using titles for each photo, these photos will have a greater chance of being seen in Google photo search results. It's better to include these titles with regard to texts and specific keywords.