Email Marketing is one of the applied and important digital marketing strategy that perform accumulative effect on increasing and make potential customers and brand’s contact to loyal customers and also in brand’s name deployment. Despite of digital marketing different strategies to attract contacts, creation of traffic and display good and service, So email marketing is one of the economical strategy and best select for save and keeping contacts who absorb of different channels.
One of the dynamic system in this strategy is email marketing automation. With using this system and analysing your contacts direction, We design and perform purposeful program to absorb, keep and lead contacts and potential customers to sale cycle.
This process implement automatically and according to type of brand, products and contacts behaviour its planned and performed specially for each company.
Due to the difficult and complex obstacle emails validation and spamming most sent emails, with monitoring and analyzis executive program and prepared data bases, We avoid sending spam emails and raise emails credit in reference service like Yahoo and Google.
The vital principal in the email marketing program success is the identification of the target market and brand contacts. First, We get acquainted with their interests and wishes with the provision of your contacts persona and analyze their communication and interaction with this strategy, To have a possibility to develop a coherent and dynamic program to increase the conversion rate in email marketing.
In order to provide databases of your customers and contacts, First, We look at the internal information and resources of the company and categorize it according to the specific components, Then expand the databases through online and offline forms and we put them in the defined categories based on the type of behavior and contacts interests and email recipients.
Various goals and plans can be defined in this system and can develop the email marketing strategy based on that. Some of our goals of implementing this digital marketing strategy are to send targeted emails to increase website traffic and customer loyalty and send out information, promotions and special discounts for users.
Each email is sent to users with a specific purpose. The structure and email format are designed based on the type of content and company branding, and by examining the visual elements of your brand, we increase the integrity and coherence of your branding activities which ultimately creates an appropriate user experience for your contacts.
By reviewing your sales cycle and goals, we design the email marketing automation to maintain and keep contacts and increase user experience, and during its implementation, We send them emails and related promotions by analyzing the behavior of contacts and A/B tests.
Sending the right message at the right time to the target audiences has a particular importance in the email marketing program. After evaluating your contacts behavior and reaction in various categories, run A/B tests and online surveys, We take action on the content optimizing and its sending schedule.
